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Case Study
Differentis Website Refresh
A growing business transformation specialist required a full website revamp to align with their new corporate message. Differentis had outgrown their old single-page website so we were asked to design and develop a new one to support the next stage in their business growth.
Objectives
Enhance Online Presence
Develop an appealing and easy to navigate site to position Differentis as a leader in their field an clearly illustrate both their service offering & mission.
Create Scalable Platform
Create a scalable platform that becomes an integral part of Differentis’ lead generation pipeline, laying the groundwork for a full website redevelopment in 2026.
Refocus
Help Differentis demonstrate that they have refocused on three core markets – Higher Education, Health, and Strategic Partnerships.
Our Approach
We created a fresh new design and an enhanced user interface to reflect Differentis’ language, mission, vision and values. This allowed us to highlight clearer calls to action to increase visitor engagement and drive conversions.
A revised navigation improved page structure and usability, making use of best practices to ensure users quickly and easily find relevant content with very few clicks.
To aid ongoing SEO we created an Insights section, allowing Differentis to regularly post new content pieces – from industry comment to company news.
The image quality throughout the site was also improved to ensure it displays effectively on high resolution devices.
Positive Feedback
The website was launched in time to support Differentis’ attendance at a trade event and was well received by staff and customers. The refreshed design and optimised content have provided an improved user experience, reinforcing Differentis’ standing within their field.
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