The Brief
When Prasino decided to introduce their line of advanced, eco-friendly pellet stoves, they reached out for assistance. Recognising the potential of a captivating brand narrative and positioning, we embarked on a journey to revolutionise the wood burning stove sector.
Our initial task involved crafting a distinct identity for the brand. We coined the term Smart Stoves, highlighting the web and app connectivity of the products. Drawing inspiration from the Italian heritage of the stoves, we chose green and red as the main brand colours.
Who Are Prasino?
Since its debut in mid-2019, Prasino Smart Stoves swiftly carved out a niche in the market. The campaign generated consumer interest, stimulated demand, and boosted sales. Building on this initial triumph, a unique Partner Portal was designed and developed to streamline lead nurturing and transaction processes across the supply chain.
The Partner Portal for Prasino was meticulously crafted to embody the modern and minimalist design ethos synonymous with the Prasino product line and brand identity. Drawing inspiration from the sleek and eco-friendly nature of Prasino’s offerings, the portal’s interface exudes simplicity and elegance, providing end users with an intuitive and visually appealing experience.
Behind its clean exterior lies a robust administrative framework, empowering Prasino with comprehensive administration and reporting capabilities. From tracking key metrics to managing user accounts and content, Prasino gains invaluable insights and control over the portal’s operations, ensuring optimal performance and alignment with business objectives.
One of the portal’s standout features is its adaptable access control system, which caters to varying user roles such as installers, partners, stakeholders, and staff. Each user role is equipped with tailored permissions and functionalities, offering a personalised and streamlined experience tailored to their specific needs and responsibilities within the Prasino ecosystem.
Moreover, the portal boasts lightning-fast response and load times, setting a new standard for efficiency and user experience. By employing a combination of server-side optimisations, browser caching techniques, and captivating visuals with interactive animations, the interface not only dazzles the eye but also ensures seamless navigation and interaction, enhancing user satisfaction and productivity.
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