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Our Services

Ayup Flex
Flexible, ongoing agency support without rigid retainers or guesswork

Ayup Flex is our structured, flexible support service for organisations that need ongoing web, technical, and creative help – without committing to fixed scopes or long-term contracts.

It gives you priority access to our team, clear usage tracking, and transparent billing, all managed through our dedicated support and service platform.

Explore Ayup Flex
How Flex Works

Why most agency retainers don’t work

Not all agency support retainers are created equal. Here’s how Ayup Flex compares to a traditional retainer model.

Traditional Retainers

Ayup Flex

Fixed hours

Traditional retainers lock you into a set number of hours each month, regardless of whether they match your actual needs.

vs

Flexible allowance

Ayup Flex uses a flexible allowance that can be adjusted as your workload and business needs change.

Wasted or expiring time

With many retainers, unused time simply expires at the end of the month.

vs

Maximum value from allowance

Ayup Flex is designed to avoid wasted time by letting you adapt your allowance instead.

Surprise invoices

Going over a traditional retainer often leads to unexpected invoices or delays.

vs

Maximum value from allowance

With Ayup Flex, overages are logged and are handled clearly, with no surprises.

Locked contracts

Many retainers require long-term commitment.

vs

Month-to-month flexibility

Flex is designed to be month-to-month, giving you ongoing support without being locked into a contract.

Ayup Flex delivers the flexibility businesses want, with the structure traditional retainers lack.

How Flex Works

A better way to run an agency support retainer

Ayup Flex is designed to be simple. Pick a number of hours each month that suits your needs and budget, and we’ll get to work on the things that matter most to your business.

It’s support that moves at the same pace as your business.

Tell us what you want to achieve or need

Whether that’s a specific task, a problem to solve, or an outcome you’re working towards. Requests are submitted through a dedicated Help Centre, keeping everything clear, searchable, and in context.

We deliver the work

We review, prioritise, and deliver the work with clear communication throughout. You’re dealing with people who already understand your business, not re-briefing every time.

All usage and notes are tracked

All work is logged automatically against your allowance. Usage is accurate, transparent, and visible – no manual timesheets or guesswork.

A short review of your usage and tasks

See how your allowance is being used and how Flex is supporting your wider goals, not just ticking off tasks.

Adapt your Flex package to maximise return

Increase, decrease, or pause your allowance as your needs change. Flex evolves with your business, not the other way around.

If you want ongoing agency support that’s flexible and properly managed, Ayup Flex is built for exactly that.

Start using Flex

If you want ongoing agency support that’s flexible and properly managed, Ayup Flex is built for exactly that.

Start using Flex

What you can use it for

Ayup Flex is designed to support the full scope of ongoing agency work, not just web-related tasks. If it contributes to your digital presence, marketing, or growth, it usually fits.

Website updates

Ongoing changes, improvements, and refinements to keep your site accurate, effective, and up to date.

Development support

Feature enhancements, integrations, and behind-the-scenes improvements as your platform evolves.

Design work

Design support for digital assets, marketing materials, and interface improvements.

SEO support

Search-led improvements, content updates, and optimisation to increase visibility and performance over time.

Copywriting

Website copy, landing pages, and campaign messaging written to convert and support your goals.

Ad campaigns

Setup, optimisation, and iteration of paid campaigns as performance data comes in.

One flexible agency support retainer, covering multiple disciplines – without re-scoping every time.

Month-to-month support

Ayup Flex is completely contract-free. Start, stop, increase, or decrease as you need – no long tie-ins, no exit fees, no pressure.

You’re in complete control

You stay in charge. Increase or decrease your allowance as your needs change, with clear visibility of what’s being used and what remains.

Access to expert advice

Get direct access to experienced designers, developers, and technical specialists – without hiring, onboarding, or managing an in-house team.

We’re right here

Support isn’t a ticket disappearing into a void. We’re responsive, proactive, and available when you need us – with full context and continuity.

Get Started with Flex

Quick Questions

You’re bound to have questions, so we’ve shared some of the ones we get asked most often. Of course if your question isn’t here, get in touch and we’ll be sure to help clear anything up!

How much time will you spend on my business each month?

We work with you to agree on the right number of hours based on your needs. Whether it’s a few hours a week or a few focused days per month, we’ll make sure it’s the right fit.

Do I need to sign a long-term contract?

Nope! Ayup Flex works on a rolling monthly basis, so you can adjust your plan as needed without any long-term commitments.

How do we get started each month?

At the start of each month, we’ll check in with you to agree on priorities and make sure our plan aligns with your goals. Then we’ll crack on and keep you updated as we go.

I’ve already got someone doing some bits of marketing – can you work with them?

Of course! We’re happy to work alongside your existing team, freelancer or even your cousin who’s great with Canva. We’re here to plug the gaps and make everything run smoothly.

Change your allowance, anytime

Your needs aren’t static – your support shouldn’t be either.

With Ayup Flex, you can increase or decrease your allowance whenever you need to. No emails, no back-and-forth. Just make the chance, and we’ll handle the rest.

It really is that simple.

If you want ongoing agency support that’s flexible and properly managed, Ayup Flex is built for exactly that.

Talk to us about Flex

Flex changes with your business

The examples below give you a feel for what we can do at different levels – but they’re just that: examples. Whether you need a couple of hours or something more hands-on, we’ll help you figure out the right amount of support based on what you need right now.

Something smaller?

We appreciate that each business has their own individual requirements.

We are happy to tailor a package to suit your business with the cost based on the number of hours of support you require each month to meet your objectives.

Start Individual

Flex 3

£

180

/mo

ex VAT

Smaller businesses that could benefit from having a second pair of eyes to look things over, or a keen partner to bounce ideas off of.

Flex 3 is perfect for those starting out or expanding into new territory.

Start Flex 3

Flex 5

£

300

/mo

ex VAT

Perfect for businesses looking for targeted support on a specific area – like managing a PPC campaign, optimising a few key pages for SEO, or making regular content updates. 

Approximately 1 hour of marketing support each week ensuring steady progress on your marketing initiatives.

Start Flex 5

Flex 15

£

900

/mo

ex VAT

Ideal for businesses that need a more comprehensive approach – including a mix of SEO, content creation, website updates, social media management and PPC.

Around 4 hours of dedicated marketing work each week this package allows for consistent, ongoing development across multiple marketing channels.

Start Flex 15

Flex 25

£

1500

/mo

ex VAT

This package offers extensive support across all key areas, including advanced SEO, PPC, website improvements and robust content/media strategies. 

With approximately 6 hours of marketing work per week we provide the ability to quickly adapt to new opportunities and challenges.

Start Flex 25

Something larger?

We appreciate that each business has their own individual requirements.

We are happy to tailor a package to suit your business with the cost based on the number of hours of support you require each month to meet your objectives.

Flex individual

No surprises, no long contracts – just straightforward support when and where you need it.

Ready to discover Ayup Flex?

Perfect for small businesses, startups, and trade services across the UK. Flex gives you access to experienced creatives and strategists who’ll tackle everything from SEO and content to PPC and social media and design – all at a fixed monthly rate.

No long-term contracts

Month-to-month support, nice and simple.

No hidden fees

Everything is logged and fully visible to you, so you always know what’s happening.

Straight-forward, on-demand support

Let us know what you’d like to see happen, and we’ll take it from there.

If we can’t get in touch with you for whatever reason, we’ll drop you an email.

We Love Making Clients Happy

This is what our clients think

Our ultimate goal is to make our clients happy by delivering exceptional solutions. We take great pride in the positive feedback and testimonials we receive from our satisfied clients, which serve as a testament to our commitment to excellence and customer satisfaction.

Start Your 5-Star Project

Big agency thinking, small business flexibility.

Big agency thinking, small business flexibility

With Ayup Flex, you get the strategic thinking and creative firepower of a full agency – without the hefty price tag or long-term tie-ins. We bring the big ideas, but stay nimble enough to adapt to your business as it grows, changes or needs a bit of extra support.

Get started with Ayup Flex